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Every decision
has a case to compare

Taiwanese brands generally take one of three paths overseas. These are two cases we worked on and one our Philippine partners built themselves. Each one explains the decision that mattered most at the time.

First path

Start from zero

Build from zero in the local market. Our Philippine partners first built an English-language education organization, then built a bubble-tea chain from zero.

What this path taught usFinding people is harder than finding a storefront. The first team shapes everything that follows.

Second path

Adjust before taking it overseas

Take a Taiwanese product to the local market and change the formula, price, and packaging.

What this path taught usWhat is good in Taiwan is not necessarily good locally. Let local people pick it up first.

Third path

Take it as is

Keep the product and brand as they are, changing only how the story is told locally. Our local partners have supported a Taiwanese beauty brand this way.

What this path taught usThe brand may stay the same, but how its story is told must change.

3 cases

How can North American buyers understand a Taiwanese goat-milk soap?
Personal care · North America
North America

The formula stays the same; the wording and labeling change

「A soap that sells well in Taiwan was not understood in North America」

Expand the story · four sections, 20 seconds →

A Taiwanese fish-floss brand wants to enter the United States. What is the first hurdle?
Food · United States
FDA

Clear regulations before packaging and launch

「It looked like a marketing problem, but regulations and ingredients came first」

Expand the story · four sections, 20 seconds →

How did a bubble-tea brand grow from zero to more than ten stores in the Philippines?
Beverages · Southeast Asia
More than ten

Validate one store before opening franchising

「What sells in Taiwan is not necessarily what people in the Philippines will pay for」

Expand the story · four sections, 20 seconds →

Which path could be yours?

Free 30-minute initial assessment. We reply within one business day.

Not sure which path is closest?

Three questions compare your situation with two cases we worked on and one our Philippine partners built themselves to find the closest one.

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