Market Test
Let real local consumers try your product and find out who will buy and what they will pay
See how Market Test works →Helping Taiwanese businesses establish themselves in North America and Southeast Asia — LUFÉ
Helping Taiwanese businesses
establish themselves in North America and Southeast Asia
Does this market really want you? Market assessment, product testing and a decision framework — understand the odds first
For businesses expanding overseas, the first half is getting the goods there,
the real test starts after they arrive
Orders, customs clearance and freight — most businesses can make it through the first half. The second half is getting the product accepted by the local market, negotiating channels, and having local people take care of licensing, the team, and customer service. Most businesses do not fail at freight; they fail because no one takes over after arrival.
We walk Taiwanese brands through their first year in the Philippines: start with an NT$10,000–20,000 Market Test; if it passes, move one chapter at a time.
Who we are
LUFÉ is a Taiwan-based team that walks Taiwanese brands through their first year in the Philippines, with a separate team for North American retail. We come from Jumping Freight, a Taiwanese freight forwarder with 43 years in international logistics and more than 500 export cases across more than 30 countries. Our partners in Manila run an English-language education institution and a restaurant chain; they handle local testing, paperwork, and staffing.
From your factory to Philippine shelves,
one continuous route
Jumping Freight has handled the first half for 43 years: more than 500 export cases across more than 30 countries. After seeing it for so long, we know exactly where brands get stuck after the container doors open. That is why we started LUFÉ: to handle what happens after the goods arrive.
- Made in TaiwanCustoms & paperwork
- Packed and shippedWarehousing & consolidation
- At seaAir & sea freight
- Container opensLUFÉ starts here
- Market TestMonth 1
- ConsignmentMonth 3
- Company SetupMonth 9
- Call CenterEvery day after
Jumping Freight · Get the goods there
Customs clearance, warehousing, air and sea freight, and the last mile. You do not need to find someone else to ask how the goods get there or roughly what they cost to land.
LUFÉ · After arrival
We walk Taiwanese brands through their first year in the Philippines. The four steps are below.
A brand's first year in Manila
usually goes like this
Four chapters, four services. Start with chapter one or go all the way; each is priced independently, and at the end of each one you can decide whether to continue.
Consignment
While product registration is under review, move e-commerce listings and market activities forward in parallel
See the Consignment package →Company Setup
Register the company, hire staff, and handle FDA licensing and registration to establish a local base
See how Company Setup works →Call Center
The Philippines is a global center for English-language customer service outsourcing. A local professional team handles English customer service, with quality standards set and managed in Taiwan. First clients expected from Q1 2027.
Join the first group →NT$70,000 starter package = NT$10,000–20,000 Market Test + NT$50,000–60,000 Consignment package. Pay for Market Test first; if it does not pass, that is where the cost stops; if it does, the Market Test fee is credited toward the Consignment package. The first 10 brands receive the pilot price.
Your product is already established and your goal is North American shelves? That is a different route, run by the North American teamNorth America RetailData sets the direction;
experience shapes the approach
In the Philippines, two cases we worked on and one our Philippine partners built themselves took different routes. Each started with a small-scale test, then adjusted and expanded based on the data.
Starting from zero
Our local partners in the Philippines first built an English-language education institution; later, they built a chain bubble tea brand from zero
Adapt, then bring it over
Taiwanese products arrive locally, change their formula, price and packaging, and become something local people are willing to pay for
Bring it over unchanged
A Taiwanese beauty brand changes nothing and only markets locally, to see whether it can stand on its own
Beauty & personal careNorth America
North America
Already in North American mass retail
Taiwanese goat milk soap brand
How do North American buyers understand a Taiwanese goat milk soap?
TaiwanNorth America
FoodUnited States
FDA
Resolve regulation first, then discuss launch
Taiwanese fish floss brand
What blocks fish floss from entering the United States?
TaiwanUnited States
BeveragesSoutheast Asia
Frequently asked aboutMore than ten
From zero to open franchising
A partner's Philippine bubble tea brand
How does a bubble tea brand go from zero to more than ten locations in the Philippines?
TaiwanPhilippines
Practical insights on overseas expansion,
from markets and channels to regulation
Going abroad in practice
What is the difference between an agent, a distributor, and an exclusive arrangement? Before agreeing to exclusivity or stocking inventory, clarify who owns the goods
An agent does not buy the goods and earns commission; a distributor buys the goods outright and bears inventory risk. Exclusivity is not a third role—it is a condition added to either. This comparison table separates the three, sets out what you can accept or should decline on exclusivity and inventory, and explains the risk of whose name holds Philippine product registrations.
2026-10-01 · 6 min read
Going abroad in practice
What do FOB, CIF, and DDP mean? Five Incoterms terms for your first export quotation
With FOB, the seller is responsible before goods are loaded on the ship and the buyer after; CIF adds freight and minimum insurance; DDP has the seller deliver to the door and pay import duties. Compare who is responsible for what under EXW, FOB, CIF, DAP, and DDP, when risk transfers, who pays duties, and how to choose for a first quotation.
2026-10-01 · 6 min read
Going abroad in practice
How to apply for an exhibition subsidy: the 2026 overseas-exhibition subsidy offers up to NT$160,000 per exhibition and covers up to 90%
How to apply for the Trade Administration’s overseas-exhibition subsidy: NT$120,000 per booth, capped at NT$160,000, with up to 90% covered. The application periods, six eligible expense categories, post-exhibition reimbursement sequence, and the three points that most often prevent payment.
2026-04-23 · 6 min read
Consultants, trading companies, freight forwarders and customer service each handle one part,
and the owner becomes the only point of contact
This is what a week often looks like for a business expanding overseas:
MondayThe consultant follows up on progress
TuesdayThe trading company follows up on payment
WednesdayThe freight forwarder asks about shipping space
ThursdayCustomer service outsourcing asks how to reply to this email
Each company only takes responsibility for its own part. When progress gets stuck, no one is responsible for connecting it. We put Market Test, Consignment, Company Setup and Call Center in one contract; international logistics goes to Jumping Freight. One point of contact coordinates every part, and you only need one meeting.
| Type | Market Test & Consignment | Company Setup & Call Center | International logistics |
|---|---|---|---|
| Consulting firm - Produces a strategy report | |||
| Trading company - Helps sell your goods | |||
| Customer service outsourcing - Answers your calls | |||
| Freight forwarder - Gets the goods there | |||
| LUFÉ - One contract all the way |
Three things you may want to ask first
Other questions?
Start with an assessment and
see your next step clearly
Free 30-minute initial assessment. We reply within one business day.