Will LUFÉ apply for the subsidy for me?

We are not an application agency. But we can help you clearly explain why you are expanding overseas, where you are going, and how you will do it—the core of a proposal. Our assessment report can serve as a basis for an application.

Do I have to write the proposal myself?

Your company must submit the proposal itself; that is the rule. But LUFÉ provides complete market analysis, strategic planning, and an implementation plan, so you only need to organize the content in the official format.

Can I apply for multiple programs at the same time?

Yes. Different programs serve different purposes. For example, exhibition funding does not conflict with overseas channel-development funding. But the same expense cannot be claimed twice; that is the basic rule.

Is the approval rate high?

It differs by program, but applications with strategy, data, and clear business objectives are clearly more likely to pass. LUFÉ's deliverables match these three requirements. We will not guarantee an award, but we will raise your chances as far as we can.

Is it too early to apply if I have not started expanding overseas?

The fourth cross-border e-commerce support program is designed for this situation: learn first with free or low-threshold resources; some programs require a small co-payment or advance payment. Apply for larger programs after you have direction.

The government is helping you expand overseas.
Do you know how to access it?

The International Trade Administration, Ministry of Economic Affairs, and Small and Medium Enterprise and Startup Administration have annual budgets worth more than NT$100 million to help Taiwanese companies enter North America and Southeast Asia, the two main battlegrounds. Most small and medium enterprises have never applied, not because they are ineligible, but because they do not know these programs exist. We have organized 4 programs for you.

Ministry of Economic Affairs Small and Medium Enterprise and Startup Administration, Ministry of Economic Affairs

Subsidies are not extra income; theyreduce the actual cost of expanding overseas

The funding is real

The International Trade Administration and Ministry of Economic Affairs administer budgets worth more than NT$100 million each year. The key is knowing how to apply and writing the proposal correctly.

More than an application form

The proposal must align with your business goals, and implementation needs deliverables and reports. LUFÉ's deliverables (such as market analysis and KPIs) are the information commonly needed at closeout.

They can be combined

One company can apply for different programs at the same time—for example, use exhibition funding for a U.S. show and market-development funding to build local channels.

4 programs fordifferent expansion stages

Cross-border e-commerce support

AI marketing: NT$30,000 for NT$150,000 in resources / Buyer Direct: up to NT$200,000 per company

AI marketing: a company contributes NT$30,000 for NT$150,000 in platform resources · Buyer Direct: actual airfare and accommodation costs, up to NT$200,000 per company · the official fee for intensive support, “Using AI to Pursue Overseas Business Opportunities,” is NT$200,000 for 100 companies

Open for applicationsBuyer Direct accepts applications through September 15, 2027, or until funding is exhausted

Two TAITRA tracks: cross-border e-commerce resilience support with Newegg, Amazon, Walmart, and eBay, and a diverse-markets program covering AI marketing, Buyer Direct, and intensive support. Buyer Direct accepts applications through September 15, 2027 and fits small and medium enterprises that want to test the water at lower cost.

Overseas market development subsidy

Up to NT$20,000,000

Up to NT$5,000,000 for one company · up to NT$20,000,000 for joint applications by 2 or more companies · government funding covers no more than 50% of total costs; the company provides at least 50%, and its contribution may not exceed paid-in capital

Open for applicationsCloses October 30, 2026, 18:00 (Taiwan time) (or when funding is exhausted)

For setting up overseas branches, distribution warehouses, showrooms, or repair centers, or adding agents and distributors—this program is built for physical channels. Its 2025 name was the Subsidy Program for Diversifying and Developing Overseas Markets; in 2026 it was renamed. The Chinese Management Association administers it.

Overseas exhibition subsidy

Up to NT$160,000 per exhibition

2026 standard: NT$120,000 for 1 booth, plus NT$10,000 for each additional booth, capped at NT$160,000 · funding covers no more than 90% of eligible costs; the company provides at least 10%

Awaiting announcementThe first 2027 call is expected in October–November (for exhibitions in the first half of 2027)

The 2026 budget is under the special act for strengthening economic, social, livelihood, and national-security resilience in response to international conditions: up to NT$160,000 per exhibition and up to 90% coverage. The amount for 2027 is subject to the International Trade Administration's announcement.

Origin transfer and export supply-chain support

Total budget NT$93 billion · 20 measures

R&D transformation: up to NT$5,000,000 per project or NT$40,000,000 for an alliance · order acquisition: NT$5,000,000 per company or NT$20,000,000 jointly · export-loan guarantees: up to NT$60,000,000 per small or micro enterprise

Open for applicationsIn force through December 31, 2027

An interministerial program approved by the Executive Yuan in May 2025 and implemented in August, covering 9 areas and 20 measures. It combines R&D subsidies, order acquisition, trade finance, expanded credit guarantees, industrial transformation, and other tools. It runs through the end of 2027.

Overseas market development subsidy

Subsidy Program for Building Overseas Sales Channels (2026)

Subsidy amount: Up to NT$20,000,000
Timeline: Closes October 30, 2026, 18:00 (Taiwan time) (or when funding is exhausted)
Applicable stage: Preparing to expand and need direction
Status: Open for applications

Fits

Companies or sole proprietorships registered as importers/exporters under the Regulations Governing Registration of Importers and Exporters (the lead company must be registered for joint applications)
Brands that plan to establish a new overseas branch, subsidiary, distribution warehouse, showroom, or repair center
Companies that plan to add overseas agents or distributors
Companies without mainland Chinese investment, overdue taxes, or unpaid trade-promotion service fees, and whose proposal has not received other government funding

New overseas branches, subsidiaries, and showroomsNew overseas distribution warehouses and service or repair centersNew overseas agents and distributorsIntegrated online and offline value-added approaches, e-commerce platforms, and website operationsNew business models and total solutionsSite rent and setup, overseas advertising, translation, and professional consultation

New overseas physical locations

Branches, subsidiaries, showrooms, distribution warehouses, and service or repair centers—rent and setup costs for locations and event venues are eligible. Setup costs do not cover capital items, meaning equipment with a useful life of 2 years or more and a cost of NT$10,000 or more.

One category ≤ 50% of the subsidy

New overseas agents and distributors

New agents or distributors require contract evidence. If a contract is forged, a location is not actually established, or an audit is refused, the full subsidy must be repaid.

Contract required

E-commerce platforms and website operations

Annual platform fees, setup fees, listing fees, and platform marketing fees for digital channels, as well as website expansion and operations. It excludes commissions and fees priced by sales volume.

Commissions excluded

New business models and total solutions

Diverse, innovative, and integrated online and offline value-added approaches. “Planning for sales-channel development” counts for 40% of the written review.

Innovation encouraged

Contracted services

Legal, tax, and other consultation from overseas professionals, or overseas event spokespeople. A service contract and implementation report are required.

≤ 20% of the subsidy

Overseas travel, advertising, printing, and translation

Travel is limited to project-dedicated staff and follows overseas-travel reimbursement rules. Promotional materials may not show the Ministry of Economic Affairs or this program name. The program budget principles contain no personnel-cost category.

Travel ≤ 10% of the subsidy

01
Apply online
Upload the proposal, tax-clearance certificate, bill-credit certificate, 2025 corporate-income-tax return, and other eligibility documents at market.meettaiwan.com/d-imdp.
02
Written review
After eligibility review, committee members conduct an online written review; the best single-company applications proceed to the final review.
03
Presentation review (joint applications)
Joint applications by multiple companies must attend an online presentation review, with the project lead or a senior executive present.
04
Approval announcement
The Ministry of Economic Affairs approves and announces the accepted and waitlisted applicants (the first 2026 round was announced on August 27, 2026).
05
Contract and staged disbursement
Before signing, provide a performance bond equal to 10% of the subsidy; 40% is disbursed in the first installment. After final review at project closeout, the remaining amount is paid based on actual costs and the bond is returned without interest.

This program explicitly excludes exhibitions, trade missions, and buyer matching—use 02 Overseas Exhibition Subsidy for exhibitions, and see 04 Buyer Direct for bringing buyers to Taiwan.
The same proposal may not already have received other government funding; otherwise it is ineligible.
Achievement of final-review KPIs accounts for 50%; an overseas office audit rated “needs improvement” deducts 40% of the subsidy and a “poor” rating deducts 60%.
Locations that cannot be developed: North Korea, Iran, Iraq, Syria, Sudan, Russia, Belarus, mainland China, including Hong Kong and Macao.
The 2026 application period is May 29, 2026, to October 30, 2026, 18:00 (Taiwan time), or until funding is exhausted; projects run through November 30, 2027.

How LUFÉ helps

LUFÉ focuses on channel entry and local execution. We help turn overseas-location evaluation, agent matching, and O2O development into a proposal written around review priorities—market analysis, channel strategy, and measurable KPIs are normal deliverables. If you are going to an exhibition, this is not the program to use; use 02 Overseas Exhibition Subsidy.

2027 annual amount pending announcementThe 2027 annual amount is pending announcement

Overseas exhibition subsidy

Subsidy for Companies or Sole Proprietorships Participating in Overseas International Exhibitions

Subsidy amount: Up to NT$160,000 per exhibition
Timeline: The first 2027 call is expected in October–November (for exhibitions in the first half of 2027)
Applicable stage: Preparing to expand and need direction
Status: Awaiting announcement

Fits

Registered importers/exporters joining in-person B2B exhibitions in North America or Southeast Asia
Startups and businesses developing New Southbound agricultural markets, which do not need import/export performance and are jointly first priority
Companies that want direct access to channel buyers and overseas agents through exhibitions

Venue rent (required item)Venue setup costsInterpretation fees (up to NT$14,000 per day)Exhibit shipping (international leg only)Printing for catalogs, direct mail, business cards, and similar materialsPromotional advertising before and during the exhibition

Venue rent

Booth-rental costs, a required item for every application. Reimbursed against actual costs.

Required item

Venue setup costs

Booth design and fit-out costs. Reimbursed against actual costs with complete supporting documents.

Reimbursed against actual costs

Interpretation fees

Interpreters must not be employees of the exhibitor and must provide a written declaration. Lunch breaks are excluded.

Up to NT$14,000 per day

Exhibit shipping

Round-trip shipment of exhibits for the international leg only. Domestic shipping is not eligible.

International leg only

Printing

Printed materials such as catalogs, direct mail, and business cards. Physical samples or photos are required; design files alone are not accepted.

Reimbursed against actual costs

Promotional advertising

Promotional advertising before and during the exhibition. Physical samples or photos are required.

Reimbursed against actual costs

01
Apply before the exhibition
Apply online at apply.trade.gov.tw/espo during the announced application period. Account setup and review of a newly added exhibition each require 1 business day.
02
Review and allocation
The review committee assesses applications and allocates funding by priority; funds are not yet disbursed.
03
Exhibit overseas
Display the Taiwan Excellence mark prominently at the booth, at least A3 size. The sign may not display a non-Taiwanese company name.
04
Reconcile costs after the exhibition
Reconcile costs within 1 month after the program ends; if the fiscal year ends, complete it within 5 days after year-end.
05
Funds deposited
Funds are deposited to the company account after the review is approved.

Funds are not disbursed upon approval. They are disbursed only after post-exhibition cost reconciliation is reviewed and approved.
The Taiwan Excellence mark, at least A3 size, must be displayed prominently at the booth. Forgetting it triggers deductions under the deduction rules.
There are 2 application rounds each year: October–November for exhibitions in the following year's first half, and April–May for exhibitions in the current year's second half; both 2026 rounds have closed.
The annual total available to general companies is set by the prior year's import/export-performance tier; startups and New Southbound agricultural businesses may apply for NT$400,000 annually.
Exhibitions in North Korea, Iran, Russia, Belarus, and the 5 Central Asian countries are not eligible.

How LUFÉ helps

We help clients plan exhibition strategy, match buyers, design booth messaging, and prepare application materials and post-exhibition reconciliation. The subsidy solves the funding question; LUFÉ solves who to talk to, how to talk to them, and how not to get stuck at reconciliation.

Origin transfer and export supply-chain support

Support Program for Taiwan's Export Supply Chains in Response to U.S. Tariffs

Subsidy amount: Total budget NT$93 billion · 20 measures
Timeline: In force through December 31, 2027
Applicable stage: Already expanding and want to optimize
Status: Open for applications

Fits

Manufacturers whose average monthly revenue has fallen by 10% or more from the baseline, the threshold for businesses whose U.S. exports have been hurt by tariffs
Companies whose customers have canceled or deferred orders, requested tariff absorption, or had goods returned
Exporters considering moving origin to Southeast Asia or Mexico
Priority industries: machine tools, machinery, automotive components, fasteners, plumbing hardware, hand tools, plastics, bicycles, and textiles

R&D transformation and process-upgrade subsidies (Industrial Development Administration)Overseas new-order acquisition subsidies (International Trade Administration)Reduced interest on trade financePreferential export-loan guarantees (Small and Medium Enterprise Credit Guarantee Fund)Diversified-development loans for small and micro enterprisesBonded-zone, customs-clearance, and tax incentives

R&D transformation subsidy

Led by the Industrial Development Administration, with a total budget of NT$25,000,000,000. Dual-axis transformation, technology value addition, cross-sector integration, and market development. It can cover R&D personnel, commissioned research, testing and verification, and equipment purchases, with equipment costs no more than 40%.

NT$5,000,000 per project / NT$40,000,000 for an alliance

Overseas new-order acquisition

Led by the International Trade Administration, with a total budget of NT$10,000,000,000. New overseas showrooms, service centers, distribution warehouses, agents, distributors, expanded exhibition participation, and joint-brand marketing. Company contribution 50% or more.

NT$5,000,000 per company / NT$20,000,000 jointly

Reduced interest on trade finance

Led by the Ministry of Finance, with a total credit line of NT$200,000,000,000. Annual rates are reduced by 1 percentage point for general companies, up to NT$1,000,000, and by 1.5 percentage points for small and medium enterprises, up to NT$1,200,000.

SME cap NT$1,200,000

Preferential export-loan guarantees

Expanded by the Small and Medium Enterprise Credit Guarantee Fund. Up to NT$60,000,000 per small or micro enterprise with a 95% guarantee; up to NT$100,000,000 per non-small-or-micro enterprise with an 80–90% guarantee. Guarantee fees are waived for 2 years.

Small or micro enterprise: NT$60,000,000

Diversified-development loans for small and micro enterprises

A Small and Medium Enterprise and Startup Administration program. Up to NT$35,000,000 per company at 2.22% interest. For loans up to NT$10,000,000, 1.5 percentage points of interest are waived for 6 months.

NT$35,000,000 per company

Export insurance and customs-clearance incentives

Credit-investigation and insurance premiums can be as low as 10%, with a NT$165,000,000,000 limit. Bonded zones do not require packing lists for clearance and customs can audit remotely. The Statute for Industrial Innovation provides investment tax credits for R&D, smart machinery, and energy conservation and carbon reduction.

Approved case by case

01
Confirm evidence of impact
Have 1 of 4 forms of evidence: customer order cancellation, a request to absorb tariffs, returned goods, or another specific impact.
02
Choose a tool
Use the Industrial Development Administration for R&D transformation, the International Trade Administration for overseas orders, and participating banks plus the credit-guarantee fund for financing and guarantees.
03
Submit online proposal or documents
Individual R&D projects use citd.ekm.org.tw; alliances use eii.nat.gov.tw; financing uses participating banks.
04
Review and approval
R&D subsidies receive written and presentation review; financing and guarantees are evaluated jointly by banks and the credit-guarantee fund.
05
Staged disbursement and results tracking
Funds are disbursed by milestones. Report origin-transfer progress and the value of new orders quarterly or at closeout.

Threshold for U.S. export impact: average monthly revenue falls by 10% or more from the baseline, choosing one of the same period in the prior year, the second half of the prior year, or January–February of the current year.
Consultation lines: industrial program 0800-056-476 · general consultation 0800-280-280 · online portal twustariff.ey.gov.tw
The same matter may not receive duplicate subsidies. Multiple tools can be applied for in parallel, but the same expense cannot be claimed through 2 tools.
In force from August 7, 2025, through December 31, 2027. Some measures close when budgets run out, so apply early.

How LUFÉ helps

We have participated in an actual origin-transfer case from China to Vietnam, supporting the work from factory evaluation, supplier matching, and export process through renewed HS Code origin determination. The program's R&D subsidy and order acquisition correspond to our Operations Optimization-stage service; for renewed HS Code determination, the TradePilot online tariff lookup tool can support scenario calculations.

Cross-border e-commerce support

2026–2027 Program for Developing Diverse Overseas Markets + Cross-Border E-Commerce Resilience Support

Subsidy amount: AI marketing: NT$30,000 for NT$150,000 in resources / Buyer Direct: up to NT$200,000 per company
Timeline: Buyer Direct accepts applications through September 15, 2027, or until funding is exhausted
Applicable stage: Not sure whether to expand overseas
Status: Open for applications

Fits

Small and medium enterprises with capital of no more than NT$100,000,000 or fewer than 200 employees, without mainland Chinese investment
Businesses that have completed importer/exporter registration and have import or export performance in at least 1 of the past 3 years
From August 14, 2026, new Buyer Direct applications no longer need evidence of U.S.-tariff impact
Export products must be made in Taiwan

Newegg, Amazon, Walmart, and eBay listing and operations supportAI marketing support: assets, short videos, and product-image optimizationBuyer Direct: invite overseas buyers to Taiwan for procurement discussionsDigital order acquisition: Taiwantrade, Google, LinkedIn, and Meta campaignsIntensive support program, limited to 100 companiesTaiwantrade B2B listing and buyer matching

Cross-border e-commerce resilience support, focused on North America

TAITRA works with Newegg, Amazon, Walmart, eBay, Payoneer, and FedEx. New Newegg sellers receive a fixed 6% commission for the first 90 days. An information session was held in March 2026; contact Mr. Wu at 02-2725-5200 #3934 for follow-up.

Contact TAITRA

AI marketing support

Core service: a company contributes NT$30,000 for platform marketing resources worth NT$150,000 from Taiwantrade, Google, LinkedIn, Meta, Pinterest, and Amazon. Support services: pay NT$1,500–8,000 for AI assets, short videos, product-image optimization, and consultant support worth NT$5,000–60,000.

NT$30,000 for NT$150,000

Buyer Direct

Invite overseas buyers to Taiwan for procurement discussions, with airfare and accommodation subsidies that may be applied for separately or together. Buyers must be foreign companies without a Taiwan presence, with prior-year revenue of at least US$100,000. One person per buyer is allowed, and support limits follow buyer revenue tiers.

NT$200,000 per company

Intensive support program

“Using AI to Pursue Overseas Business Opportunities” has an official fee of NT$200,000 and 100 available places; an AI-agent free trial is also available for 400 companies. Contact 02-2725-5200 #1183 or #1184.

Limited to 100 companies

Digital order acquisition and company data dashboard

The annual fee for the company import/export data dashboard is NT$999; industry market-analysis reports are also available.

Data dashboard NT$999/year

Taiwantrade B2B platform

A national B2B platform with free basic membership.

Basic membership free

01
Apply online
Apply for Buyer Direct at buyerdirect.taitra.org.tw; register for other services at export.taitra.org.tw/special.
02
Eligibility review
Review small and medium enterprise eligibility, import/export performance, and buyer eligibility.
03
Invite buyers or start support
Buyer Direct begins overseas buyer invitations; the AI marketing program starts AI assets and consultant support.
04
Conduct procurement discussions or campaigns
Buyer Direct must be completed by October 31, 2027.
05
Apply for cost reconciliation and payment
Apply for reconciliation within 30 days after discussions finish, no later than November 15, 2027; after online reconciliation, mail originals by registered post within 14 days.

Buyer Direct accepts applications through September 15, 2027, or earlier if funds run out; it runs through October 31, 2027 and accepts reconciliation through November 15, 2027.
The new rules from August 14, 2026 remove tariff-impact evidence, reduce the buyer-revenue threshold to US$100,000, and allow previous applicants to apply again.
It uses reimbursement after advance payment, not a cash advance. Companies need cash flow first.
The official details on exclusivity and conflicts with other subsidies are not stated. Call TAITRA at 02-2725-5200 to confirm your case.

How LUFÉ helps

Training and platform resources show you how to operate; LUFÉ helps you decide what to sell, how to price it, which platform to enter first, and how to turn Buyer Direct into actual orders. NT$30,000 for NT$150,000 in AI marketing is a cost-effective start, but cross-border e-commerce is a long-term effort: strategy and product selection are the key.

What you are most likely to ask before applying

We will notify you when subsidies change

When a new program is announced, funding increases, or a deadline changes, LUFÉ sends you one email. Not a weekly blast—only when there is real news.

Subscribe to subsidy updates →

Email aaron.yu@reborn.in · unsubscribe anytime

Not sure which one fits you?
Talk first

Tell us about your product, target market and where you are stuck. We will tell you which subsidy fits best and what to do next.

Start with a 2-minute Situation Check→

The government is helping you expand overseas.Do you know how to access it?

Subsidies are not extra income; theyreduce the actual cost of expanding overseas

The funding is real

More than an application form

They can be combined

4 programs fordifferent expansion stages

Cross-border e-commerce support

Overseas market development subsidy

Overseas exhibition subsidy

Origin transfer and export supply-chain support

Fits

How LUFÉ helps

Fits

How LUFÉ helps

Fits

How LUFÉ helps

Fits

How LUFÉ helps

What you are most likely to ask before applying

We will notify you when subsidies change

Not sure which one fits you?Talk first

The government is helping you expand overseas.
Do you know how to access it?

Not sure which one fits you?
Talk first